Broadcasting vs. Digital Transition: How Legacy Networks and OTT Platforms Redefine the Market
Broadcasting vs. Digital Transition: How Legacy Networks and OTT Platforms Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, online services are web-powered streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As viewing trends evolve, competition between terrestrial dramas and OTT services has heightened. Consequently, each platform is creating unique content and employing distinct strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing stories with high mass appeal while maintaining time-honored formats. In particular, they actively feature star actors to increase viewer engagement and produce dramas that resonate with a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their long broadcasting experience and network legacy, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with network television through various platforms.
Differentiation Strategies of OTT Services
OTT platforms are expanding their market by employing approaches distinct from traditional terrestrial broadcasting. Firstly, they actively embrace emerging trends and experimental formats, prioritizing creative risk-taking and artistry over broad popularity. Secondly, they provide tailored content that caters to individual tastes, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the expanding international scene, allowing them to attract subscribers not only within their region but also internationally. Through these approaches, OTT platforms are building industry dominance in ways different from legacy channels.
Competition and Collaboration Between Platforms
As legacy media companies increasingly penetrate the OTT market, competition has escalated. For instance, one of Korea’s leading networks and MBC operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, making available their existing TV shows on internet-based distribution channels. This effort helps sustain the relevance of established TV channels while expanding their digital reach. Meanwhile, the emergence of competing streaming networks is changing consumer behavior towards more user-controlled content access.
Conversely, streaming providers are also solidifying their influence by partnering with terrestrial broadcasters. A leading global streaming giant has gained a global following with Hallyu series like the breakout survival thriller and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This collaboration helps both parties maximize their potential, fostering a read more richer content environment. As a result, the lines between terrestrial and digital platforms continue to become less defined.
Ultimately, terrestrial dramas and OTT services are both fighting for dominance and seeking collaboration through their respective market tactics. network-produced content maintain classic formats and mass appeal, whereas digital platforms provide experimental and cross-border content. As collaboration and cooperation between these platforms continue to develop, audiences can expect a wider-ranging and enhanced media landscape in the future.
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